This is the first trial storyboard/script I have come up with.
“The date is the 17th of October 2019”
Fades out to a picture of google earth England with craters
“2 days prior the soviet nation launched focused missile attacks on the united kingdom’s nuclear power stations after peace talks with their government went badly”
Multiple shots of a power station, before panning to a white fade
shot of a man on the floor, slow zoom, shot of his hand begin to twitch, depth of field to his face. His eyes snap open.
“I am a survivor of this atrocity, and I am not alone, those who where not killed in the initial strike are hunted by a specialist force from Russia,”
Shots of the man running over buildings, within trees, held camera running and images of a trooper and man in fight.
Help will not come the radiation has seen to that,
___________________________________________________________________
This is the second revision of the storyboard/script
“The date is the 17th of October 2019”
Fades out to a picture of google earth England with craters
“Two days prior the power stations of the united kingdom exploded in a catastrophic chain reaction”
Multiple shots of a power station, before panning to a white fade.
shot of a man on the floor, slow zoom, shot of his hand begin to twitch, depth of field to his face. His eyes snap open.
“I am a survivor of this disaster, I thought there was other survivors, I was so sure aid would come.”
“h…hello, are you alright”
Person turns and tries to attack.
I escaped the initial radiation, many where not so lucky, The radiation has caused people to become sick, they lose there humanity.
Scene within a lab, Shots of the man running over buildings, within trees, held camera running and images of a the afflicted attacking a survivor.
The whole country is in quarantine, there must be a way to escape this hell.
Man leaps, but falls.
Exodus
Up shot of a figure looking down at the man, it cocks its head then reaches down and pulls the man up. Shot from the mans perspective.
Final revision of storyboard/script
“The date is the 17th of October 2019”
Fades into a scene of a scientist on the floor unconcious.Slow zoom, shot of his hand begin to twitch, depth of field to his face. His eyes snap open.
He staggers to the laptop and starts to type. zoom in of his hands typing.
cuts into to a series of pictures of google earth England with craters (photoshoped)
“Two days prior the power stations of the united kingdom exploded in a catastrophic chain reaction”
Multiple shots of a power station, before panning to a white fade.
“I am a survivor of this disaster, I thought there was other survivors, I was so sure aid would come.”
He then gets up and runs to the radiation suits.
He grabs one then runs.
Scene cuts into him in full gear, running.
I escaped the initial radiation, many where not so lucky, The radiation has caused people to become sick, they lose there humanity.
Cuts to being attacked.
Cuts back.
This is where he picks up the skull.
The whole country is in quarantine, there must be a way to escape this hell.
Shots of the man running over buildings, within trees, held camera running and images of a the afflicted attacking a survivor.
Exodus
Up shot of a figure looking down at the man, it cocks its head then reaches down and pulls the man up. Shot from the mans perspective.
Wednesday 18 November 2009
Storyboard
This blog post will show in detail my storyboard that I will work from. I plan to use my storyboard together with my script, from both of these I shall work out conventional details that will flesh out my film trailer, examples of these details are shots/sound/length of the shot/sound and narrative.
This was my first draft of a storyboard.
Inspiration for my film trailer
This video is a music video but the camera shots used and the setting is similar to what I have in mind for my trailer, so I have it as a reference so I can take techniques and incorporate them into my trailer.
This video is of a Game trailer, but I find it really effective as it lacks any sound or narrative except the music. This in itself tells a story and gives a vibe that I think is perfect for my video. The setting itself and the lonely journey of this man can be incorporated into my own film trailer, be it from camera angles to mise en scene.
Another music video, but weather permitting I hope to film in the snow. The figure shown is a perfect reference to how one could act when out by themselves in harsh weather. The camera shots here also are a good reference.
Audience Research
For my audience research I have created a questionnaire for my target audience, this will help show me what they are mainly interested in,
To get my data, both qualitive and quantitative I decided to make a questionnaire that could be mass produced to reach a large spectrum of people. The target audience for my trailer is of the 16 to 25 age range, so I chose to try and get those of that age to fill out my questionnaire. I opted out of doing an on line poll as the main audience would be bias towards the media related work I was doing, as they would of found the blogger due to its content.
I asked 27 people to do my questionnaire randomly at Wyke College; this would make sure that I would get a more varied audience with no bias. This would make the data clearer to me if a trend emerged. Out of the 27 people I gave my questionnaire to 15 of them was Male and 11 Female.
The next two questions I added “Have you watched a Film at the cinema within the last 3 months?” revealed to me that the majority of the target audience does go to the cinema at least once in 3 months. More data has been collected on how actively they go in the next question that follows it up, giving me a better understanding of my target audience’s experiences with my chosen medium.
I asked as quantitative questions what genre and music they preferred, a possibility that there were a greater proportion of males to females may hint towards a notable trend in the results. The most popular genre of film was action with a varied mix of music style.
I also incorporated Qualitive questions into my questionnaire such as “What do you like about Action films?””What do you dislike Action films?” And “What would make you want to see Action films at the cinema? I had feedback such as “the setting gives it a good feel” and “special effects” for “what do you like about action films” question. Some examples of feedback for the dislike question was “the mindless violence” and “ the story plots” This feedback and the rest I will review on my Questionnaire sheets while in the creating process of my film trailer. The questionaire sheet was made in Microsoft Word.nces.ed.gov/nceskids/createagraph/ was the site used to make graphs.
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Textual analysis of exsisting texts
The film trailer is of the film terminator salvation, the trailer begins by the one of the main actors vocally asking fundamental questions regarding his side of the plot “what day is it? What year? What happened here? The film trailer makes use of fading transitions depicting the desolate surroundings of the character; the non diegetic music suddenly starts beating, with a white fade at 0:14. The other character says “Judgement Day” exactly when this happens coupled with an atom bomb going off. This shows that this is the very brink of existence for humankind. Then the music introduces a drum beat, with a montage of quick cut edits timed in unison with the drum beats, these are all action shots and are medium to close up.
At 0:25 the film company “Warner Bros” logo appears followed by “The Halycon Company” these are introduced in with an effect of video interference, this makes it look like its part of the film, as a sort of message. These film companies are involved in production and distribution of the film. This is then preceded by a radio message narrating the plot of the film by the main character John Connor. Visuals are shown as he speaks things relating to his message.
It is interesting to note that when he says “you are the resistance” at 0:50 all the main characters faces fade in and out. Indicating these will be crucial to the resistance in the story.
One of the actors uses a famous phrase of the terminator series “come we me if you want to live” instantly relating to the past films so existing fans of the film will relate to it.
Making heavy use of diegetic speech towards the end there is a confrontation/revelation, and then the music starts to pick up with a series of increasingly action packed quick shots, with title shots appearing at regular intervals. Lastly, the main title is revealed in front of a digital image of a terminator map shot. It finishes with a narrator giving the name and date of the films release and production credits. This film is clearly of an action/apocalyptic genre.
This is the film trailer for the film “300” it begins with the production companies a film rating. It starts of with very quiet light music, depicting images shown in slow motion and sepia tone; this is done in fading cuts. This builds suspense.
Then King Leonidas shouts “Spartans tonight we dine in hell”, the music then picks up, into action shots and an ultimatum, as the trailer progresses the shots get quicker and more actively violent. Until the music cuts out and the title appears in blood. This is then followed by the end narration “All will know the few stood against the many” immediately followed by the billing board. This gives it a partial climax of what is going to happen in the film, building excitement to the audience. The genre of this film is action/violence.
This film trailer is for the film I am legend. It starts off with the film rating and production companies. It then makes use of saintly non diegetic vocals. Will Smith then says “nothing happened like it was supposed to happen”. The trailer uses the famous piece requiem for a dream; this music has been designed to build up momentum and suspense. It then has multiple shots that fade in and out in time with the music. Title screens sporadically appear as this occurs. This momentum is immediately cut short as the music abruptly stops and so do the shots.
The shots that are used in the beginning are of a verisimilitude setting of
It finishes with a dark title screen that coincides with a dark setting, the characters breath can be heard, this is a classic use of building suspense along with beating music to each title screen, possibly to represent the heart beating. It finishes on a cliff hanger, with the title of the film being displayed, this would encourage people to see the movie to understand and know more of the story.
The genre of this film is apocalyptic and action.
This film trailer is for the film District 9; it starts by quick shot edits of the film companies and images from the film, with an electrical/tape winding sound.
Immediately after the first title screen, the trailer is set up as if it’s from the news or via an interview. The interview side is done via a news reporter describing what has happened with news like footage.
The interview side of the trailer is interesting as this is the first time I have seen the actors/production crew describing the film as if they are still apart of the film, the mise en scene behind each actors is fitting with the setting of the film. Each interview is cut in such a way to relate to scenes shown from the film.
As the plot is revealed, epic music starts to build up momentum with quick edit shots of action, violence and suffering concluding in the title of the film. The actor then states “I just want everyone who is watching this to learn from what’s happened” This makes the viewer think if something really did happen or it is just the acting. This film has been made very similar to clover field in the sense that it has been made to look like its real from a first hand point of view, the genre of this film is action.
Example of first hand realism.
Another trailer of my chosen genre spectrum is one for the film Daybreakers. It starts off with the production company and a serene backing soundtrack. It features a slow fade at first into the title screen, but then starts to have quick cuts with a flash effect.
As the plot is being revealed by narration of various characters, shocking visuals are shown from the film. As the music picks up it gets increasingly more horrifying/macabre.
At
This film trailer is for the film 2012. As with the other trailers I have looked at it features the production company at the beginning. Eerie non diegetic music is played as a cryptic message is given via titles in front of Myan buildings and planets.
Then the eerie music cuts out to a news report/feature explaining what the 2012 belief is, showing various places acting in different ways. It then cuts to the main actor(s) where he announces “what are the odds” As soon as he says this fireballs reign down, and landmarks and places in the globe start to get destroyed. An Iconic image is shown of a religious building with a crack separating god and man.
The director name is shown as epic music kicks in right after “I thought we had more time” This shows awesome CGI visuals of cataclysmic events across the globe. Between these visuals the family that is the main drive of the film are shown struggling for survival. The plot of the film is then revealed when it is announced the government is building ships for the survival of the species and thus showing us of the drive of the cast(2:30 “no matter what happens we all have to stay together”. The titles at
At the end of the trailer it shows the title with a hidden message on it, making the viewer curious to see it again for a better look.
This film plays off the speculation that is widely found over the internet about the 2012 theory “find out the truth, search 2012” This is a successful marketing ploy as people who do will uncover vast amounts of theories regarding 2012 and will want to see the film to picture what it would be like. The genre is apocalyptic.
History of film trailers
To better understand my chosen media text (Film trailer) I will research into the history of film and film trailers, this will help provide an understanding of how the conventions used in film and film trailers have developed and why things changed as the medium progressed.
In1878 a experiment by Eadweard Muybridge in the United States using 24 cameras produced a series of stereoscopic images of a galloping horse, which could arguably be the first "motion picture," though it was not called by this name. Eadweard Muybridge also created The Zoopraxiscope, which was an early device for displaying motion pictures. It may be considered the first movie projector. The Zoopraxiscope projected images from rotating glass disks in rapid succession to give the impression of motion. The stop-motion images were initially painted onto the glass, as silhouettes. A second series of discs, made in 1892-94, used outline drawings printed onto the discs photographically, then colored by hand. The device appears to have been one of the primary inspirations for Thomas Edison and William Kennedy Dickson's Kinetoscope, the first commercial film exhibition system.
In 1895, Louis Lumiere created the first motion picture camera. This creation was made up of a portable motion-picture camera, film processing unit and a projector called the “Cinematographe” . The invention of the “Cinematographe” was the start of the motion picture era. Lumiere and his brother were the first to present projected, moving, photographic, pictures for profit to audiences. The development of the motion picture camera allowed the individual component images to be captured and stored on a single reel, this quickly lead to the development of a motion picture projector to shine light through the processed and printed film and magnify these "moving picture shows" onto a screen for an entire audience. These reels, so exhibited, came to be known as "motion pictures". Early motion pictures were static shots that showed an event or action with no editing or other cinematic techniques.
Commercial motion pictures were purely visual art through the late 19th century, but these innovative silent films had gained a hold on the public imagination. Around the turn of the twentieth century, films began developing a narrative structure by stringing scenes together to tell narratives. In the 1920s, new technology allowed filmmakers to attach to each film a soundtrack of speech, music and sound effects synchronized with the action on the screen. These sound films were initially distinguished by calling them "talking pictures", or talkies. The next major step in the development of cinema was the introduction of so-called "natural" color. By the end of the 1960s, color had become the norm for film makers.
Rise of film school educated independent filmmakers were all part of the changes the medium experienced in the latter half of the 20th century. Digital technology has been the driving force in change throughout the 1990s and into the 21st century.
As motion pictures improved people grew used to the new medium of media, they became more selective about what types of films they wanted to see. Film exhibitors responded to the increased popularity and demand of movies by constructing buildings designed to accommodate large audiences to view films at the same time. 1952 saw the start of modern cinema, films were shown using three projectors and a wide curved screen. Film exhibitors needed to find a way to interest audiences to come back. Film exhibitors and distributors were keen to promote upcoming films. Their solution was to separate scheduled films by displaying information about future releases.
The first trailer shown in a U.S. movie theater was in November 1913, when Nils Granlund, the advertising manager for the Marcus Loew theater chain, produced a short promotional film for the musical The Pleasure Seekers, opening at the Winter Garden Theatre on Broadway.
Granlund was also first to introduce trailer material for an upcoming motion picture, using a slide technique to promote an upcoming film featuring Charlie Chaplin at Loew's Seventh Avenue Theatre in Harlem in 1914.
Up until the 1950s, trailers were mostly created by National Screen Service and consisted of various key scenes from the film being advertised, often augmented with large, descriptive text describing the story. The majority trailers had some form of narration and those that did featured stentorian voices.
In the early 1960s, the face of motion picture trailers changed. Textless, montage trailers and quick-editing became popular, largely due to the arrival of the "new Hollywood" and techniques that were becoming increasingly popular in television. Among the trend setters were Stanley Kubrick with his montage trailers for Lolita, Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb, and 2001: A Space Odyssey.
Kubrick's main inspiration for the Dr. Strangelove trailer was the short film "Very Nice, Very Nice" by Canadian film visionary Arthur Lipsett. In 1964, Andrew J. Kuehn distributed his independently-produced trailer for Night of the Iguana, using stark, high-contrast photography, fast-paced editing and a provocative narration by a young James Earl Jones. His format was so successful, he began producing this new form of trailer with partner Dan Davis.
Kuehn opened the west coast office of Kaleidoscope Films in 1968 and Kuehn and his company became a major player in the trailer industry for the next three decades. As Hollywood began to produce bigger blockbuster films and invest more money in marketing them, directors like Steven Spielberg, Oliver Stone and Barbra Streisand began to depend on Kuehn and Kaleidoscope for their ability to create the best trailers theater-goers could see.
In earlier decades of cinema, trailers were only one part of the entertainment which included cartoon shorts and serial adventure episodes. These earlier trailers were much shorter and often consisted of little more than title cards and stock footage. Today, longer, more elaborate trailers and commercial advertisements have replaced other forms of pre-feature entertainment and in major multiplex chains, about the first twenty minutes after the posted Showtime is devoted to trailers.
I have used Wikipedia for reference of the history of film and film trailers, this was vital for a good basis for this blog post as it gave me the facts that I required.
In1878 a experiment by Eadweard Muybridge in the United States using 24 cameras produced a series of stereoscopic images of a galloping horse, which could arguably be the first "motion picture," though it was not called by this name. Eadweard Muybridge also created The Zoopraxiscope, which was an early device for displaying motion pictures. It may be considered the first movie projector. The Zoopraxiscope projected images from rotating glass disks in rapid succession to give the impression of motion. The stop-motion images were initially painted onto the glass, as silhouettes. A second series of discs, made in 1892-94, used outline drawings printed onto the discs photographically, then colored by hand. The device appears to have been one of the primary inspirations for Thomas Edison and William Kennedy Dickson's Kinetoscope, the first commercial film exhibition system.
In 1895, Louis Lumiere created the first motion picture camera. This creation was made up of a portable motion-picture camera, film processing unit and a projector called the “Cinematographe” . The invention of the “Cinematographe” was the start of the motion picture era. Lumiere and his brother were the first to present projected, moving, photographic, pictures for profit to audiences. The development of the motion picture camera allowed the individual component images to be captured and stored on a single reel, this quickly lead to the development of a motion picture projector to shine light through the processed and printed film and magnify these "moving picture shows" onto a screen for an entire audience. These reels, so exhibited, came to be known as "motion pictures". Early motion pictures were static shots that showed an event or action with no editing or other cinematic techniques.
Commercial motion pictures were purely visual art through the late 19th century, but these innovative silent films had gained a hold on the public imagination. Around the turn of the twentieth century, films began developing a narrative structure by stringing scenes together to tell narratives. In the 1920s, new technology allowed filmmakers to attach to each film a soundtrack of speech, music and sound effects synchronized with the action on the screen. These sound films were initially distinguished by calling them "talking pictures", or talkies. The next major step in the development of cinema was the introduction of so-called "natural" color. By the end of the 1960s, color had become the norm for film makers.
Rise of film school educated independent filmmakers were all part of the changes the medium experienced in the latter half of the 20th century. Digital technology has been the driving force in change throughout the 1990s and into the 21st century.
As motion pictures improved people grew used to the new medium of media, they became more selective about what types of films they wanted to see. Film exhibitors responded to the increased popularity and demand of movies by constructing buildings designed to accommodate large audiences to view films at the same time. 1952 saw the start of modern cinema, films were shown using three projectors and a wide curved screen. Film exhibitors needed to find a way to interest audiences to come back. Film exhibitors and distributors were keen to promote upcoming films. Their solution was to separate scheduled films by displaying information about future releases.
The first trailer shown in a U.S. movie theater was in November 1913, when Nils Granlund, the advertising manager for the Marcus Loew theater chain, produced a short promotional film for the musical The Pleasure Seekers, opening at the Winter Garden Theatre on Broadway.
Granlund was also first to introduce trailer material for an upcoming motion picture, using a slide technique to promote an upcoming film featuring Charlie Chaplin at Loew's Seventh Avenue Theatre in Harlem in 1914.
Up until the 1950s, trailers were mostly created by National Screen Service and consisted of various key scenes from the film being advertised, often augmented with large, descriptive text describing the story. The majority trailers had some form of narration and those that did featured stentorian voices.
In the early 1960s, the face of motion picture trailers changed. Textless, montage trailers and quick-editing became popular, largely due to the arrival of the "new Hollywood" and techniques that were becoming increasingly popular in television. Among the trend setters were Stanley Kubrick with his montage trailers for Lolita, Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb, and 2001: A Space Odyssey.
Kubrick's main inspiration for the Dr. Strangelove trailer was the short film "Very Nice, Very Nice" by Canadian film visionary Arthur Lipsett. In 1964, Andrew J. Kuehn distributed his independently-produced trailer for Night of the Iguana, using stark, high-contrast photography, fast-paced editing and a provocative narration by a young James Earl Jones. His format was so successful, he began producing this new form of trailer with partner Dan Davis.
Kuehn opened the west coast office of Kaleidoscope Films in 1968 and Kuehn and his company became a major player in the trailer industry for the next three decades. As Hollywood began to produce bigger blockbuster films and invest more money in marketing them, directors like Steven Spielberg, Oliver Stone and Barbra Streisand began to depend on Kuehn and Kaleidoscope for their ability to create the best trailers theater-goers could see.
In earlier decades of cinema, trailers were only one part of the entertainment which included cartoon shorts and serial adventure episodes. These earlier trailers were much shorter and often consisted of little more than title cards and stock footage. Today, longer, more elaborate trailers and commercial advertisements have replaced other forms of pre-feature entertainment and in major multiplex chains, about the first twenty minutes after the posted Showtime is devoted to trailers.
I have used Wikipedia for reference of the history of film and film trailers, this was vital for a good basis for this blog post as it gave me the facts that I required.
Synopisis
My film trailer is set In a post apocalyptic England, its theme and context could be compared to “I Am Legend”, “Terminator Salvation” and “District 9”. The Film trailer will be directed at adults, both male and female from the 16 -25 age group. As this is a film trailer its content must be mild compared to what it actually would include, the trailer would suggest such things instead.It's genre could be classed as action/violence/horror/apocolpyse
The story line is of a scientist who survives a nuclear cataclysm, he recovers, and acquires a radiation suit and a means to protect himself, he must travel and survive against the radiation sick people, and try to find a way to escape the country.
The story line is of a scientist who survives a nuclear cataclysm, he recovers, and acquires a radiation suit and a means to protect himself, he must travel and survive against the radiation sick people, and try to find a way to escape the country.
Brief
For my main task of the media advanced portfolio I will be making a promotion package for a new film, to include a teaser trailer, together with two of the following three options:
- A website homepage for the film;
- A film magazine front cover, featuring the film;
- A poster for the film.
I have decided that once I have completed my main task, I will pick a film magazine and a film poster for my two ancillary texts.
I will use the acronym LIIAR (This means language, institution, ideology and representation.) when analysing my promotion package texts. Starting by applying it to the trailer I am going to create.
Language
This is important for reaching the target audience of the film. There are a great number of conventional methods to achieve this. The goal of a film is to tell a story using Equilibrium, disruption, quest, and resolution.
Film trailers are created with the drive to make the target audience aware of the film and hold there interest while leaving out the majority of information concerning the ending (resolution). When I pick a genre for my trailer I should make sure it appeals mostly to my target audience and it uses the same set-up as existing trailers.
Institution
The institution is responsible for making media and getting it to audiences. In the case of my trailer it would be production companies who do this. Thanks to digitalization this is easier now then it ever was, for example apps on the I phone, advertisements on Spotify and many other forms of media readily available to audiences.
Ideology
The ideology behind film trailers is to get the film in the public eye and raise media hype; this is beneficial to the film as it serves as advertising. This is done as stated in the language, giving the audience just enough exposure to the film, usually partial disjointed pieces of the best bits of the film to grab there attention and make them want to see the rest.
Audience
The audience can vary significantly depending on the genre of the film, thus if I was to make a film trailer similar to Terminator, I would attract males of a young and old age group as violence/action films are widely believed to be male for the majority. So when I come to deciding the genre of my trailer I should do research into which target audience I should be attracting.
Representation
Different films are represented differently, for example a romance will usually have a images and visuals of couples portrayed in a loving way, while a action film such as need for speed will have images of cars and conflict. When it comes to representing my film trailer I will analyse other media texts of my genre to see how mine should be represented
To further help me I will use a checklist to help me keep track of the requirements needed for my blog and to meet those targets.
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