Language
In most conventional film posters the main focus (language) is that of the main image. Thus the text on the posters is often very minimalistic. The reason why there is not a lot of text on posters usually is because it would take away from the effect the picture has on the audience, as it would put them off. A poster is meant to grab the eye, and too much text would negate that effect.
The text that is often found on posters usually outlines the release date, the name of the film, actors and Production Company.
A prime example of this can be seen from this film poster from the film "300". The simplistic slogan "Prepare for glory!" the use of a eye grabbing image and bright red text for the date, name of the film, blood splatters and the slogan on the backing colour of a sepia tone with a black cliff make this a very effective poster.
Institutions
The institutions who are usually responsible for film posters are the companies that produce the film, this can often be seen by the logas found in all film posters.
Ideology
The primary motive (Ideology) behind film posters is to advertise and get the media that it is portrayed on them spread among the public, not just a target audience. The way it does this is with the use of colour and images that capture the viewer’s attention. To a lesser extent they are used to make information available such as production release date actors and title.
Audience
As stated in the above section, the audience of film posters are not directed at a target like a magazine for example. These are very public pieces of media and as such have to be designed to appeal not just to the target age group but to society as a whole as anyone can see them. Examples of public places in which some of the larger posters can be found are on bus shelters, bill boards and various other visible places to get the best promotion, such as busses which cover a large area and can be seen by many.
Even if a film is rated 18+ the poster must be acceptable to all ages as people under the given age rating will have access to this advertising. My film genre is directed at 15+ so I must keep this point in mind when it comes to the designing process.
Representation
My lone character in my film is portrayed to be a survivor, with equipment to defend himself in a very violent way. The actor was intentionally chosen for his grim looks and lean build. The film trailer does not give much away of his persona. For the poster and magazine cover I want to carry the durable grim manner he possesses in the film trailer over into my two ancillary texts. This has to be done in such a way that it is suitable for the general public
mehedi.co.uk is where I got the poster image from.
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